Enter Cydectin Days, a program created to drive customers to retailers and connect with Bayer experts to learn about Cydectin and the uniqueness of the moxidectin molecule. Ten retailers hosted in-store events with support from Bayer veterinarians and the sales force. One-day-only savings, radio remotes and a free lunch promotion helped boost attendance and sales on the day of the event.
Bayer also delivered 220 point-of-purchase kits to smaller retailers and vet clinics containing all the materials they’d need to host their own Cydectin Days promotion, along with a giveaway item to help drive product sales. A retailer contest with prizes like YETI® coolers and custom apparel helped gauge retailer enthusiasm and participation.