Tapping our in-house Gen Zers, aka our awesome interns, we milked the latest food trend and the popularity of Instagram to produce the Moo Lab pop-up. Inviting college students to destress with dairy, Moo Lab visited the University of Minnesota and Iowa State University during the height of midterm season to serve moon milk. This warm, frothy, milk-based beverage was recently described by Health magazine as “a trendy new insomnia fighter … popping up all over social media, often in colorful hues.”
After identifying the right vendor partners, we created a hip menu of moon milk that featured swirls, sprinkles and spritzes of functional ingredients like activated charcoal, turmeric, ginger and dark chocolate. Being irresistibly Instagrammable, students were able to create the perfect photo of their moon milk with a few provided props. In this moment of respite, we then asked students how they would bring more comfort to the world. Students responded by sharing their ideas on Instagram using #CupsofComfort. Dairy club members on both campuses helped host the event to connect with their peers and share stories about the goodness of local dairy.