Curiosity is just the beginning
A food trend report for the boldly inquisitive.
Curiosity is Just the Beginning
For four consecutive years, Curious Plot has been researching what early food adopters are thinking, buying and eating in the Consumer Curiosity Report. But data trends alone can no longer cut through the noise in food marketing.
That’s why in the fourth edition of our Consumer Curiosity Report, we’re doing things a little differently.
This is not your average food trend report. Sure, you’ll find data inside. But it’s what’s driving these numbers that we’re really curious about. When we identified converging data and analyzed it alongside human truths, it told a story – a story that led us to dig deeper and continue asking questions.
Now, we invite you to do the same.
Ask “what” story the data really tells about today’s consumers (it might surprise you).
Ask “why” it matters to your food brand or customer.
Ask “how” to apply these learnings to genuinely connect with consumers.
Enter Curious Plot: we have the food insights and marketing expertise you’re craving. Unlike other agencies, we’re not telling you what trends to hop on or what marketing you need to invest in. Instead, we’re welcoming you to the table to discuss our questions and find answers together, as true partners.
Here’s a taste of
what we’re serving up:
The Depleted Consumer
Is a surge in Gen-Z and Millennial bakers a trend or a response to burnout?
The GLP-1 Watershed Moment
How are GLP-1s influencing what non-users put in their grocery carts?
The Credibility Vacuum
As AI takes over search results, are food brands even in control of their own story?
The Informed Appetite
How can brands educate consumers who say they want the benefits of functional foods but don’t actually understand how foods function?
The Inflation Paradox
As grocery prices rise, what does perceived value actually look like at shelf?
So, are you hungry to get to the “why”?
Complete the form to get your free digital download today.
Want to dig deeper into the research or have questions for our team?
Send a message.