Curious Plot hires veteran Dean Huff to lead agency integration

Dean Huff – an agency veteran with wide experience integrating traditional and digital communications functions across the food, agriculture and pet sectors – has joined the agency as executive vice president, integration lead.

Huff brings nearly 30 years of branding and marketing communications strategy to Curious Plot. Previously, Huff was with Clockwork in Minneapolis, where he was the chief growth officer charged with helping the agency strategically grow and supporting clients with their digital transformations. Prior to Clockwork, Huff was president of Kruskopf & Company, a full-service branding and advertising firm in Minneapolis. He spent three years at Padilla as senior vice president supporting clients’ needs delivering public relations and social media solutions. Earlier in his career, Huff worked at The Martin Agency, Colle McVoy and Saatchi & Saatchi.

Huff has represented key companies and organizations in food, agriculture and animal care, including BASF, Bayer, Cargill, Case IH, Dekalb, FMC, Michael Foods, Nestle Purina, New Holland, No Name/J&B Group and Shakers Vodka.

In his newly formed role, Huff will support integrating work across the agency’s functional groups and teams to deliver outstanding results for its clients.

“Dean’s impressive background matches perfectly with our specialty areas of food, farm and animal care, and his vast experience integrating key agency practices makes him the ideal person to help us guide our agency in 2022 and beyond,” said Laurie Fleck, president and CEO, Curious Plot. “We’re excited to add his leadership, knowledge and energy to our growing team.”

“Since its founding, Curious Plot has been an integrated agency – from consulting to PR to digital to creative and beyond – and I love that the team is strong and balanced across all the various areas of expertise clients need today,” Huff said. “Maintaining that balance while keeping an eye for what comes next for our clients in food, agriculture and animal care is essential. This is a time of opportunity for both our agency and our clients, and I’m grateful to be a part of it.”