Curious Plot Scales Up Capabilities By Joining Worldwide Partners
Curious Plot has significantly expanded its global reach and ability to leverage local market insights from around the world by joining Worldwide Partners, the world’s largest and fastest growing network of independent advertising and marketing agencies.
Founded in 1940, the Worldwide Partners Inc. (WPI) network includes 67 agencies in 40 countries across the globe serving myriad markets and industries. It serves as a hub that solves problems and facilitates opportunities for clients on a local, regional and international basis.
Curious Plot has more than 75 team members in Minneapolis and offices nationwide serving the agriculture, food and rural lifestyle markets. Since its founding, the agency has been a true hybrid, combining agency and consultancy models while delivering functional expertise in creative services and brand development, public relations and social media, digital and offline media, learning services and management consulting.
By joining the WPI network, Curious Plot will be able to collaborate with fellow agency partners worldwide, whether it’s connecting its existing client roster with international services or supporting global companies in the food and agriculture segments with marketing services stateside.
In addition, Curious Plot team members will be able to access WPI’s many varied training, professional development and networking opportunities.
“With our headquarters in Minneapolis and offices from Portland, Ore., to Washington, D.C., our team has wide national reach and, with support from a prestigious Board of Advisors of agriculture and food industry veterans, we have the deepest category insight,” said Laurie Fleck, president and chief executive officer, Curious Plot. “Now, by joining WPI, we are able to scale globally, a significant achievement for our agency. As a bonus, the WPI team is wonderful to work with, generous in their insights and fiercely committed to collaboration. We are delighted to be a part of this network.”
“As more clients make the shift to independent agencies, scale becomes a primary question,” said John Harris, CEO of Worldwide Partners. “We’re giving agencies the ability to expand their resources, capabilities and reach efficiently and immediately by collaborating with like-minded entrepreneurs around the world. Curious Plot is special in that they are deeply committed to and immersed in agriculture and food, two sectors vital to the world. This is a tremendous addition.”