
The Curious Plot Consumer Curiosity Report
Don't Just Follow Trends. Set Them.
The 2025 Consumer Curiosity Report: Consumer Curiosities That Will Influence Tomorrow’s Food Trends.
Are you curious about what’s making the plate with food-forward consumers across the U.S.? So were we. That’s why we surveyed early food adopters for the third year running to learn about what they are most curious when it comes to culinary and nutrition topics. Turns out, there’s a lot to discover in these areas that can help serve up marketing, menus and trends consumers crave.
Download the 2025 Consumer Curiosity Report to learn what curiosities will influence the next wave of consumer cravings, including:
- How food inflation is impacting grocery buying habits.
- Implications of AI use for food research.
- Who and what are influencing early food adopters.
Spark your curiosity by filling out this form to get your free digital download today.



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