Rural Minds is a nonprofit organization working to destigmatize mental health challenges in rural America and provide connections to mental health services across the country. As a former recipient of the Seed to Succeed grant, Rural Minds worked with Curious Plot to revamp its creative assets and strengthen its public relations, social media, digital and content strategies, increasing the nonprofit’s reach and ability to make a positive impact in the agriculture industry.

“The expertise and strategy the Curious Plot team shared with Rural Minds was the foundation of the partnership; but the people we worked with at Curious Plot made us feel like they were an extension of the Rural Minds team.”

Chuck Strand Executive Director,
Rural Minds

Since 1980, American Farmland Trust (AFT) has been a key driver of the agricultural conservation movement. AFT’s grant programs help fund solutions to resolve key challenges facing U.S. farming communities. Through the Seed to Succeed program, Curious Plot partnered with AFT to develop a new brand identity for one of its growing grant programs: Brighter Future Fund. The new branding resonates with its key stakeholder audiences of corporate partners, individual donors and farmers, carrying this legacy grant program into the future.

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“The new look has driven awareness and ignited greater support. Stakeholder audiences inside and outside the organization all love it because the end result was authentic to our brand. I give credit to Curious Plot’s approach and team.”

David Thayer Director of Marketing and Membership,
American Farmland Trust

We Sow We Grow is a nonprofit that focuses on empowering communities through urban agriculture and food justice initiatives. The organization aims to promote sustainable farming practices, enhance access to fresh produce and provide education. The Seed to Succeed program allowed Curious Plot to help We Sow We Grow host a new fundraising event: the Grow-A-Thon. Curious Plot partnered with the nonprofit to plan the event logistics, develop brand messaging, create event and social media assets, run paid promotions and more, supporting We Sow We Grow’s mission with repeatable event plans and creative assets they can continue to leverage.

“The Seed to Succeed grant represents being able to properly get our message out to the masses, with the help of an agency vetted in supporting food and ag spaces.”

Natasha Nicholes Founder & Executive Director,
We Sow We Grow