Veteran agribusiness marketer and strategist Chris Drake has joined Curious Plot as vice president, Management Consulting.
Drake brings more than 15 years of industry experience to Curious Plot and the agency’s Management Consulting team, which provides business and go-to-market strategy; leadership and board development; market research; sales training and development; and related services to clients in the food and agriculture markets.
Prior to joining the agency, Drake spent 10 years with global animal health leader Elanco Animal Health where he had several roles in both U.S. and global marketing. Drake devoted much of his time at Elanco developing marketing and business processes, leading cross-functional product launch teams and managing global brands in both domestic and international markets.
Prior to Elanco, Drake spent several years with the agribusiness consulting firm Adayana, where he engaged clients through a variety of projects including value chain analysis, asset optimization, competitive wargaming, customer segmentation and strategic planning.
Drake holds an MBA from Indiana University and an undergraduate business degree from Montana State University.
“These past 16 months have demonstrated more than ever the tremendous value strategic and thoughtful consulting brings to organizations of any size and scope,” said Laurie Fleck, president and CEO of Curious Plot. “We are incredibly grateful and fortunate to bring Chris to our team to help us further lead in this area. We have collaborated over the years and know firsthand the incredible value he will bring to our agency.”
“Curious Plot is distinct in that it is both a consulting and marketing communications agency. Its very DNA is focused on strategic guidance being the foundation of all communications efforts,” Drake said. “This is just one of many things that attracted me to this firm, not to mention its incredibly talented team. I’m delighted to join them and look forward to fruitful collaboration for our agency clients.”