John Schneider to lead Curious Plot Digital & Engagement Practice

With 20+ years’ experience in the agency, corporate and consulting sectors, veteran marketer brings extensive experience in growth consulting, digital marketing strategy and strategic planning.

MINNEAPOLIS (September 21, 2023) – John Schneider, a veteran digital marketing strategist with a focus on delivering services that generate business impacts, has been named senior vice president of digital and engagement at Curious Plot. In the role, Schneider will be leading a fast-growing team that provides digital and media services to the entire spectrum of clients in food, agriculture and companion animal care.

“John is a proven leader and innovator in digital activation and has successfully led teams in delivering innovative digital solutions to clients,” said Laurie Fleck, CEO of Curious Plot. “We are counting on John to not only lead the strong team we have today, but to help show the way into the future of reaching audiences where, when and in the ways they want to engage.”

Schneider has more than 20 years’ experience delivering digital expertise across the agency, corporate and consulting sectors. Prior to joining Curious Plot, Schneider owned his own digital marketing and growth consultancy, Minneapolis-based SdismDigital. The company offered clients a full suite of digital marketing services, as well as artificial intelligence products for organizations looking to create competitive advantage.

“I am joining Curious Plot because the agency vision is sharp, the leadership compassionately determined, and the agency is the leader in the categories it serves,” Schneider said. “They also have been relentlessly focused on expanding capabilities in all things digital, so the foundation is strong.”

Previously, Schneider served in senior digital and strategy roles for organizations including Infallible Consulting, JT Mega, Inprela Communications, Pedalr, Future & Now, Beehive Strategic Communications, Larsen Design + Interactive and GESTALT Design & Interactive, all based in the Minneapolis-St. Paul metropolitan area. His areas of specialty include strategic growth planning with a focus on digital strategy; artificial intelligence adoption and implementation; marketing technology integration and realization; demand generation; SEM strategy; e-commerce strategy and activation; conversion rate optimization; measurement and ROI reporting; and digital paid media.

Over the course of his career, Schneider has served clients including Best Buy/Geek Squad, Buffalo Wild Wings, Cargill, Del Monte, Hormel, Jennie-O, Keurig, Land O’Lakes, Mayo Clinic for Innovation, Schwan’s, Steelcase, Walmart, 3M and dozens of others.

“John has supported some of the biggest brands in America, including across the food and agriculture spectrum,” Fleck said. “We are excited for the advantage he will bring to our clients and the leadership he’ll bring to our agency.”

The Digital and Engagement team at Curious Plot delivers services including analytics and insights; media strategy and buying; digital advertising; marketing automation; data strategy and management; measurement and stewardship; performance media; social media; demand generation and more.

“I look forward to bringing my leadership and deep expertise across the landscapes of digital strategy, growth consulting and strategic planning to the agency, creating competitive advantage for our clients and helping lead the agency into the future,” Schneider said.

Schneider holds a bachelor’s degree in political science and history from Macalester College, St. Paul, Minn., and an MBA from the University of St. Thomas, also in St. Paul. In addition, he has taught design and entrepreneurship courses at the Minneapolis College of Art and Design. Schneider is a member of both the Artificial Intelligence Accelerator Institute and an advisory member to Google’s experimental Search Lab guiding the future of the search experience.

About Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, social, digital and media. Anchored by office locations in Minneapolis (HQ), Indianapolis and Portland, Ore., Curious Plot team members are located coast to coast. Learn more at