Board of Advisors

George Hoffman serves on the Board of Advisors for Curious Plot.

George Hoffman


George recently retired as President and Chief Executive Officer of Restaurant Services, Inc. (RSI) located in Miami, Florida, and continues to serve on its Board of Directors. RSI is the purchasing and supply chain management services cooperative for the Burger King restaurants in the United States.  Before joining RSI, George held various positions at Burger King Corporation, including Vice President of Worldwide System Supply Management, Vice President of Quality and Cost for Europe, Middle East and Africa, and General Manager of Burger King Restaurants of Canada.

Prior to Burger King, George was Director of Business and Commodity Analysis with the Pillsbury Company in Minneapolis. He also served 11 years at the U.S. Department of Agriculture’s Economic Research Service (ERS) in Washington DC, where he served as the Associate Administrator of the Agency. Prior to USDA, George served five years as a pilot in the U.S. Air Force.  George has a Bachelor and Master’s Degree from Colorado State University and a PhD in Agricultural Economics from the University of Minnesota.

Board of Advisors

The Curious Plot Board of Advisors is unique among marketing services agencies, consisting of nine extraordinary leaders in the agriculture, food and animal care markets, providing seasoned counsel, insights and strategic guidance to agency team members and clients.